Full creative system — cups to interiors.
One brand built end-to-end: packaging, merch, store interior, and the system that holds it together.
Interior
Merch
Creative Hub for a
Canadian design agency.
The brief
Brand work was living in chats and folders. The team needed one owned place to build, comment, and decide — together.
What we built
An in-house hub: briefs, canvas, comments, leadership review, approvals. No third-party portal — the agency owns the system.
“For the first time the whole studio can see the brand being built in one place — what we love, what we don’t, and what ships — without chasing threads.”
CEO · Canadian design agency
A lead engine your marketing
team can actually run.
The brief
A Canadian agency marketing team needed outreach that wasn’t paste-jobs — list in, personalized and ready, without a specialist babysitting every step.
What we built
A lead ops dashboard: import → dedupe & research → personalized messages, send-ready. Same class of system a marketing team runs day to day.
Sometimes the marketing problem is a product problem — I build those too.
Franchisee Shift
Multi-brand franchise groups were running the network through chats, PDFs, and half-broken tools. Marketing and brand standards don’t stick if franchisees can’t execute them day to day.
What it is
A live ops product for franchise HQ and franchisees — one system to run the brand across outlets, not another deck to ignore.
Rank Radar — when visibility
on delivery apps is the marketing.
The problem
QSR brands live and die by where each outlet ranks on delivery aggregators. Most can’t see it — so a slip shows up weeks later as soft sales, not as a listing problem.
What it is
Daily rank across the fleet, by locality, against nearest competitors — HQ sees the drop the same day, not after revenue already moved.
An intelligence graph for teams
that need signal → action.
Why we built it
Marketing teams gather fragments — accounts, notes, competitive noise — and still lack a shared map of what matters before the next campaign.
What we built
Cortex: capture signal, connect context on a live graph, and surface the next action. Built for operators who need clarity before they ship.
